About Hyer®
A modern approach to travel and stays. Hyer brings together carefully selected travel options, personal support and a strong focus on flexibility and experience.
From flights to stays, we aim to make discovering and arranging travel feel more personal, thoughtful and straightforward, designed around the way people travel today.
Behind Hyer
Founded in 2020, Hyer was created with a simple idea: travel and stays should feel more personal, flexible and thoughtfully selected.
What started in aviation has grown into a broader approach to modern travel, combining carefully selected stays, flexible travel options and personal support under one brand. Our team focuses on creating smooth and memorable experiences from start to finish.
Max van Doorne
FounderMax is a certified commercial pilot with flight experience across Europe, the United States and the Caribbean. Max combines operational knowledge with a strong understanding of modern travel, hospitality and client experience.
Alexander Plokker
OperationsAlexander Plokker brings extensive experience in both commercial airline operations and private aviation. Alexander focuses on ensuring travel experiences run smoothly from planning to arrival.
Our timeline
First-of-its-kind Shared Flights were introduced. Repatriation flights were organised in Asia, Africa and Europe with both small and large aircraft. Special solutions for groups and a carbon offset program for private aviation in Benelux were launched.
ENVOY rebranded to Hyer® Aviation. A new brand, website and a tech-driven strategy were launched, followed by a bold service portfolio. An innovative proprietary platform and an ambitious membership program were released to support better the rapid demand for Hyer® services and exclusive flights.
Hyer developed a client portfolio and launched an exclusive mobile application for its loyal clients. A significant increase in demand, primarily during summer, has led to additional sales teams and flight support.
Launch of the new Hyer positioning: Beyond Travel. Bringing together modern travel, stays and personal experiences under one evolving platform.
While modern travel keeps evolving, we believe personal support and thoughtful selection still matter most.